A first-of-its-kind study conducted by experts at the University of Glamorgan has proved that men and women really are poles apart when it comes to what catches their eye on the internet. Where visuals are concerned, males favor the use of straight lines (as opposed to rounded forms), few colors in the typeface and background, and formal typography. As for language, they favour the use of formal or expert language with few abbreviations and are more likely to promote themselves and their abilities heavily. To highlight some of the results:
Male subjects tended to assign higher ratings to pages designed by men. Men responded better to dark colors and straight, horizontal lines across a page. Men were more pleased by a three-dimensional look and images of "self-propelling" rather than stationary objects. From another source (www.colormatters.com/khouw.html) Men prefer color with stronger hue and saturation (bright colors); women tend to prefer tints to shades (soft colors). Men are generally more tolerant of black, white and gray than women. One in ten men is color blind, but less than 1% of women are.:) |