|
Oh, MiGod, not pink again!
Women and men have different aesthetics. If you know you are designing for women
- what graphics would you use?
Companies spend millions each year on marketing research to figure out what
women want and how to sell it to them. So, if you are a man and don't have a
million to spend for research - just make sketches and ask your girlfriend or
wife for her first impression.
Don't forget to ask the same question the next day - the answer might be
the opposite:)
Here are some articles that can help you understand this a little bit
better.
1. University
of Glamorgan study conducted in 2005. One of the key points from the
findings: In almost every case women preferred those sites designed by
women
2. An
investigation of gender on the Internet
57% of men recalled product attributes and brands, despite the concealment of
logos. They made 20% more "narrow view" mentions, and 15% more mentions of
exact wording.
Women mentioned their feelings about the overall web site without prompting 31%
more often than men. They also made 44% more "wide view" mentions and 75% more
color-related mentions
.
Preferences
- Favorite Color
|