Oh, MiGod, not pink again! Women and men have different aesthetics. If you know you are designing for women - what graphics would you use? Companies spend millions each year on marketing research to figure out what women want and how to sell it to them. So, if you are a man and don't have a million to spend for research - just make sketches and ask your girlfriend or wife for her first impression. Don't forget to ask the same question the next day - the answer might be the opposite:) Here are some articles that can help you understand this a little bit better. 1. University of Glamorgan study conducted in 2005. One of the key points from the findings: In almost every case women preferred those sites designed by women 2. An investigation of gender on the Internet 57% of men recalled product attributes and brands, despite the concealment of logos. They made 20% more "narrow view" mentions, and 15% more mentions of exact wording. Women mentioned their feelings about the overall web site without prompting 31% more often than men. They also made 44% more "wide view" mentions and 75% more color-related mentions . Preferences - Favorite Color |