If you are involved in design/marketing -- you have already
read numerous "Green trends in 2008" reports.
Drew Neisser, CEO for US-based experiential marketing agency Renegade, placed
"Time to go green" as the topmost in his "The top ten maerketing trends for
2008":
 "A green plan" is no longer a luxury, or an
option. Every day, another venerable brand commits to a sustainable future.
While there is much "green washing", rating services such as B Corporation will
set standards that will have major companies fighting to prove their Greenness.
Expect to find a new seat being formed in the boardrooms: Chief Green Officer
(CGO)."
Source: http://www.renegade.com
More and more companies are jumping on the green band wagon. The benefits of
being politically correct, are now certain and can no longer be ignored.
Consumers are looking for answers how to reduce,
re-use, recycle in every aspect of the way we live.
"Fifty-eight percent of
adults age 24 or younger plan to make a "green" New Year's resolution,
according to marketing firm Tiller."
www.news.com
Both, the corporate world and consumers are looking for images that shape green
initiatives.
In 2007 we had many requests for images that help to express eco-consumerism and
a "being green" idea, we expect much more such requests in 2008.
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