Photo Metadata Conference

7 June 2007 -- Florence, Italy (Europe)

Working towards a seamless photo workflow

Exif, IIM, XMP, IPTC Core, custom panels – these are only a few terms from the continuously growing spectrum of metadata standards and technology that apply to photos. Whether it's your photos or the photos of your customers, your business depends on an accurate, smooth work flow. Metadata helps make that happen.

Photographers must describe the content properly and permanently assert their authorship. Photo agencies and aggregators must collect and normalize the metadata from different photographers, and then add their own information to allow quick pinpoint access by their customers. The publisher's photo desk wants to easily see search results from photo databases. and the production department aims at having the photo printed or displayed at the best possible quality.

For all these steps, metadata can provide a big boost toward a seamless photo workflow. But people from the photo, news and publishing industries know that more improvements are still pending.

The Photo Metadata Conference brought together major players from the photo business: creator and users, from freelance photographers to photo editors of global news providers; prominent maintainers of photo metadata standards; and the makers of cameras and imaging software. Together, we analysed the current state of applying metadata to photos and learnt how to achieve a seamless photo workflow from the camera to the final photo that is seen by the end user. And we concluded: there is some work outstanding.

Conference Organizers:

IPTC

The IPTC (http://www.iptc.org/), based in Windsor, UK, is a consortium of the world's major news agencies, news publishers and news industry vendors. It develops and maintains technical standards for improved news exchange that are used by virtually every major news organization in the world.

IFRA

IFRA (www.ifra.com) is the world's leading organization for newspaper and media publishing with 10 locations worldwide. It has been registered since 1961 as an association with headquarters in Darmstadt, Germany, and acts as the platform for decision-makers from the newspaper industry. Ifra publishes the trade magazine Newspaper Techniques Monthly in four languages. Research and standardization, international conferences, seminars, training events and consulting are further components of the service Ifra offers primarily to its more than 3000 members in nearly 80 countries.

CEPIC

CEPIC (http://www.cepic.org/) is a European Economic Interest Group (E.E.I.G) not for profit representing the interests of picture associations, agencies and libraries in Europe, in total 1.053 picture agencies and libraries in Europe, from the smallest to the largest, the sole trader and the global company, covering all aspects of photography, news, stock, heritage.

Conference Sponsor:

Adobe Systems Incorporated

Adobe (http://www.adobe.com/) revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium.

Source: http://www.phmdc.org/